Work and Wanderlust Intertwined

A decade ago, the idea of working from a laptop in a forest clearing or answering emails from a cozy RV spot overlooking the mountains seemed like a fantasy. Today, it’s not just possible but a growing lifestyle. The “digital nomad” movement, fueled by remote work opportunities, technology, and the desire for adventure, is reshaping how people travel and live.

For RV resorts and campgrounds, this trend presents a massive opportunity. Remote workers are not just occasional campers; they’re long-stay guests who value comfort, connectivity, and community. They bring consistent revenue, spread bookings across seasons, and often become brand ambassadors for the parks that support their lifestyle.

So how can your RV park or campground position itself as a haven for digital nomads? Let’s explore the rise of this traveler demographic and actionable strategies to attract them.

Digital nomads are individuals who combine work and travel, leveraging internet connectivity to do their jobs from anywhere. While many are freelancers or entrepreneurs, others are full-time employees who’ve been freed from traditional offices by remote-friendly employers.

According to MBO Partners’ 2024 State of Independence in America report, nearly 17 million Americans now identify as digital nomads, a 130% increase since 2019. The RV lifestyle has become especially attractive to them, offering mobility, affordability, and the chance to explore while working.

For campground owners, this is more than a passing trend. Digital nomadism represents a new customer base with unique needs and expectations.

Attracting digital nomads isn’t about filling a single weekend. It’s about creating long-term, reliable revenue streams. Here’s why this audience matters.

• There is the propensity for longer stays. Unlike weekend campers, digital nomads may stay weeks or even months if conditions are right. It gives them a home base while away from home.
  
• There is the availability of year round booking. Many of these digital nomads prefer off-season stays, helping parks smooth out seasonal dips in occupancy.
  

• This also develops more word-of-mouth marketing. Digital nomads are active on social media, often showcasing the places they live and work, giving your park organic exposure.

In the end this creates higher expectations and higher loyalty to your park or campground. When the guests’ needs are met, nomads tend to return regularly and recommend parks to peers.

To attract this segment, you need to understand their priorities. They’re not just looking for a fire pit and picnic table. They are evaluating whether your park can support their mobile careers. Here’s what matters most to these guests.

Reliable, Fast Wi-Fi

Wi-Fi is non-negotiable. Spotty or slow connections are deal-breakers. Consider offering fiber-optic or satellite backup. Create designated work zones with boosted connectivity. Finally, market your bandwidth capacity clearly on your website.

Quiet, Comfortable Workspaces

Not every nomad wants to work inside their RV all day. Outdoor shaded seating, co-working lounges, or even quiet nooks near a café area can set your park apart. Consider the layout of your campground and intertwine the natural beauty with their digital work life. This will enhance the guests’ work and relaxation experience.

Power Access Everywhere

Accessible charging stations, extra outlets in common spaces, and even solar-powered charging options show you understand their daily needs. It seems the more technology grows, the more needs there are for power to run that technology. You can never have too much access to that power.

Community and Networking Opportunities

Nomads often crave community. Hosting networking nights, coffee meetups, or skill-sharing sessions makes your campground a hub, not just a stopover. It can also create repeat group visits to the campground which instantly boosts bookings in the coming years.

Flexibility in Reservations

Digital nomads need adaptable booking options. These can include monthly rates, flexible cancellations, and extended-stay packages. The more options given to these guests the more likely a booking will occur. 

Wellness and Lifestyle Amenities

Fitness centers, yoga classes, hiking trails, and pet-friendly policies add value for travelers who balance work with lifestyle. When working, it is difficult, if not unnecessary, to sit all day. Give your guests the opportunity to stretch and exercise in your campgrounds environment.

Now that we know what they want, how do you position your park as their go-to choice?

Upgrade and Market Your Connectivity

Audit your Wi-Fi speed and coverage. Invest where needed. Advertise your internet capabilities front and center on your website and booking platforms. Partner with providers to ensure redundancy. Nomads will pay more for guaranteed connectivity.

Design Nomad-Friendly Spaces

Convert underutilized spaces into quiet work areas. Add shade, comfortable seating, and lighting to make outdoor spaces work-friendly. Consider offering rentable private offices or conference pods for calls.

Create Long-Stay Packages

Offer discounted weekly and monthly rates. Bundle in perks like free coffee, laundry credits, or priority parking spots. Market these packages in forums and social media groups where digital nomads gather.

Build Community Programming

Host weekly meetups, potlucks, or “skill swap” nights. Create online groups or Slack/Discord communities for long-term guests to stay connected. Encourage user-generated content. These can include such things as contests for best “work view” photos. These can spread your brand organically.

Highlight Location Perks

Nomads want more than just a desk — they want a lifestyle. Promote proximity to trails, beaches, or attractions. Access to local cafés, breweries, or co-working spaces. Partnerships with local gyms, yoga studios, or adventure outfitters.

Leverage Technology for Seamless Stays

This is where platforms like ResortForward shine. Digital nomads expect easy online booking, mobile check-in, and digital communication. ResortForward’s features can help streamline extended-stay bookings, automate confirmations, payment plans, and reminders, and provide guest communication tools that answer questions before they even ask.

Market Directly to Nomads

Create content on your blog that speaks to remote workers’ needs. Use Instagram and TikTok to showcase your park’s best “work-from-here” moments. Partner with influencers in the RV/digital nomad niche.

Consider a mid-sized RV park in Colorado that installed high-speed fiber, created a small co-working barn, and introduced $700/month extended-stay packages. Within six months, they had doubled their average occupancy during the fall shoulder season. Guests began sharing their experiences on LinkedIn and Instagram, leading to organic growth that traditional ads couldn’t buy.

This illustrates the simple truth: invest in the right amenities, communicate them clearly, and digital nomads will come — and stay.

Attracting digital nomads isn’t without hurdles. Here’s how to address them:

1. Wi-Fi Costs – Yes, upgrading internet is expensive, but think of it as an infrastructure investment. Long-term guests offset the expense quickly.
2. Balancing Different Guest Needs – Families, retirees, and nomads may have conflicting expectations. Solve this by zoning — designate quiet areas for working travelers and family areas for play.

Seasonal Demand – Use nomads to fill off-peak months. Promote your park in warmer regions during winter or cooler escapes in summer.

Digital nomads aren’t a fad, They are part of the future of travel and hospitality. By catering to them now, your RV park or campground can build stable, long-term revenue. It can create a loyal, returning guest base. It will differentiate your property from competitors who focus only on short-term campers.

Platforms like ResortForward make it easier by modernizing how you manage reservations, guest communications, and extended stays. This ensures that your park is not just keeping up but leading the way.

The rise of remote workers on the road is transforming campgrounds and RV resorts into more than places to park. They are becoming vibrant hubs of living, working, and community.

If your park can offer strong Wi-Fi, flexible stays, and a welcoming environment, digital nomads will reward you with loyalty, long-term bookings, and free word-of-mouth promotion. With the right tools and mindset, your RV resort can become a top destination in this growing movement.

The future of travel is mobile, connected, and community-driven. Will your RV park, campground or resort be ready to welcome it?